Business Survivor Toolkit
I recently posed this question to business owners who have been in operation for ten or more years on Facebook.”What in your opinion is the difference between the 10% of businesses who survive over 10 years and the 90% who don’t? “ In other words, I wanted to know what “secret tools” these business owners had in their toolkit. To my surprise, their responses were not big, insurmountable, ideas. For the most parts, they were seemingly little things, the very things that can easy be overlooked, to the detriment of our businesses.
Below are some of their tips
1) Passion – Doing what you “love” makes it easier to keep going for the long run.
2) Integrity – There is no faster way to lose clients and destroy a business than to be insincere with people. Integrity builds trust and credibility. People will not continue to do business with you, much less refer you if they do not trust you.
3) Wow customer service – If you remember that every client is a potential referral partner and value them as such, watch out! Make sure you can handle the increased business, because they will start raving about you in their networks.
4) Solid systems – Put the systems in as soon as possible, think and plan big. Great systems are like a solid foundation underneath the superstructure of your business, they allow your business to grow successfully without imploding.
5) A long term perspective – How long do you plan to be around? I addressed this in detail in a previous article, titled Shelters and Networks. Never sacrifice the future for the present, before making a decision, ask yourself, “if I did this consistently, were will my business bi in 10 years?”
6) Refuse to give up – Everyone encounters tough discouraging times,everyone! Only the naive think that others are more successful than them because they do not have challenges. When you encounter challenges, instead of bemoaning your luck and staying stuck on the problem. Turn you mind to finding solutions reach out to the members of your network and your challenges might turn into stepping stones.
What about you, what “secret tools” do you have in your survival tool kit? I will love to hear from you.
A big thank you to the business owners who responded to my question. Thanks for your willingness to share your knowledge and expertise, and best of all, for being beacon’s of hope for all business owners who long, not just to build a business, but to leave a legacy.
Moji Ajele is the executive director and franchise owner for BNI Alberta South. Having entered university at age 14 to study civil engineering, this education has helped Moji develop an appreciation for effectiveness of systems in all areas of life. A well sought after speaker and expert on effective business networking, Moji is known for her high energy and passion for helping business owners. She was named director of the year 2012, for the second consecutive year by BNI Canada for her contribution to networking in southern Alberta.