I recently had the pleasure of meeting a gentleman who had been doing some training for colleagues of mine. As he walked by me, I stretched out my hand and said, “hi, my name is Moji, what do you do?” He pleasantly returned my handshake, handed me his business card, and proceeded to spend the next minute or so, telling me about himself. When he was finished, he promptly said goodbye, turned around and walked out of the room.
I couldn’t help smiling to myself as I wondered how many business development opportunities we miss by not returning simple courtesies. Unknown to this gentleman, I may very well be connected to his most desired client. A simple “how about you?” in return to my initial inquiry, may have been the key to exploring that potential.
Referral marketing is the most powerful form of marketing known to man, its main currency is relationships; rich, deep, profitable relationships, built on the age old law of reciprocity.
Want to grow your business through referrals? Great networkers know that you don’t have to be at a networking event to network! Every time you, meet another individual is a networking opportunity. There’s no need to try to sell them anything either, a sincere exchange of greetings at the grocery store, or the dentist’s office can be the beginning of a long term profitable relationship.
Make a genuine caring impression, by remembering to smile and giving them an opportunity to tell you about themselves. If you hand out your business card, be sure to request theirs in return. You may choose to deepen your relationship by ask for permission to stay connected via email, LinkedIn or Facebook, whatever is most appropriate.
You just never know, who people know!
Moji Ajele is the executive director and franchise owner for BNI Alberta South. Moji entered university at age 14 and earned her Master’s Degree in civil engineering by age 21. This education has helped Moji develop an appreciation for effective systems in all areas of life. A well sought after speaker and expert on effective business networking, Moji is award winning BNI Executive director, known for her high energy and passion for helping business owners.